Dayline Diagnostics
A clearer next step.
SELF-INITIATED CONCEPTFICTIONAL BRAND / 2026
A calm identity for a neighbourhood diagnostics network
A fictional Patna diagnostics network designed around clear information, respectful appointments and a calmer patient experience.
Signal Path turns a source dot into a guided route and an understandable endpoint. The system carries that logic through reports, appointments, home collection and wayfinding.
- Audience
- Patna residents and families who need neighbourhood diagnostics to feel legible, respectful and human.
- Design scope
- Visual identity, Patient information, Wayfinding, Collection kit, Social series
- Project type
- Self-initiated identity exploration. Fictional business.
A clearer next step.
Signal Path turns a source dot into a guided route and an understandable endpoint. The system carries that logic through reports, appointments, home collection and wayfinding.
Respectful report handoff
A clear visual language.
Primary identity and information
Calm reading field
Endpoints and calls to action
Human emphasis
Avenir Next for open, readable utility text; an outlined custom Dayline wordmark with a constructed i and lime signal dot.
Home collection preparation
Useful details, considered together.
Printed information system
The same voice, on a smaller screen.
A sequence designed for the small screen. Scroll to explore.
THE COMPLETE IDENTITY SYSTEMGo a little deeper.Explore the full artwork, applications and social series.
Every part of the identity.
Concept, visual identity and art direction for Monalisa Design Studio. This is a self-initiated portfolio project for a fictional brand.
Application artwork is supplied as SVG and PNG. Photographic scenes use AI-generated concept imagery. The project does not represent a client commission or an operating business.