Aangan Habitat
Room for everyday life.
SELF-INITIATED CONCEPTFICTIONAL BRAND / 2026
A courtyard-first identity for ordinary homes in Patna
A fictional residential developer and studio identity built around shared shade, practical arrival and the quiet rituals that make a home.
The Courtyard Mark turns an open square plan into a memorable threshold. An optically set, outlined Baskerville wordmark adds a warm editorial voice, while Avenir Next keeps practical information precise.
- Audience
- First-time home buyers, out-of-town families and residents who value legible decisions, ordinary comfort and human-scale shared space.
- Design scope
- Visual identity, Property literature, Environmental graphics, Art direction, Social series
- Project type
- Self-initiated identity exploration. Fictional business.
Room for everyday life.
The Courtyard Mark turns an open square plan into a memorable threshold. An optically set, outlined Baskerville wordmark adds a warm editorial voice, while Avenir Next keeps practical information precise.
Arrival / human scale
A clear visual language.
Primary paper and quiet backgrounds
Primary wordmark and structural fields
Environmental and campaign emphasis
Secondary surface and reverse accent
Small shared-centre accent
Baskerville SemiBold is optically set and outlined for the wordmark and editorial headings. Avenir Next is outlined for utility copy, wayfinding and dimensions.
Paper / window light
Useful details, considered together.
Materials / handover ritual
The same voice, on a smaller screen.
A sequence designed for the small screen. Scroll to explore.
THE COMPLETE IDENTITY SYSTEMGo a little deeper.Explore the full artwork, applications and social series.
Every part of the identity.
Concept, visual identity and art direction for Monalisa Design Studio. This is a self-initiated portfolio project for a fictional brand.
Application artwork is supplied as SVG and PNG. Photographic scenes use AI-generated concept imagery. The project does not represent a client commission or an operating business.